A 15-second kiss cam clip at a Coldplay concert just torched the career of Astronomer CEO Andy Byron and his Chief People Officer, Kristin Cabot. The meme took over the internet and turned into one of the most valuable earned media moments of the year.
In this episode, I unpack how this cringeworthy viral moment turned into a global brand crisis and why every marketer should pay attention. It’s not just a scandal – it’s a blueprint for how emotion, timing, and body language can overpower even the most polished campaigns.
This isn’t just about memes and meltdowns. It’s about understanding modern storytelling, public perception, and why every brand is one awkward video away from global attention.
In this episode, I cover:
- The psychology behind why the Coldplay Kiss Cam clip blew up
- What this means for privacy, ethics, and marketing in 2025
- Why timing beats originality when riding a viral wave
- How brands like the Savannah Bananas and Hartford Yard Goats responded
- The marketing upside of a billion-dollar scandal (yes, there is one)
Do you have a question or just need to vent about your marketing frustrations? Send it to [email protected], and I might just answer it in a future episode.
FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.
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