Why are we suddenly afraid of microplastics (something scientists have known about since the 1970s)? It’s not the data. It’s the drama. In this episode, I break down how a single terrifying stat, “you eat a credit card’s worth of plastic every week,” turned a niche environmental concern into a growing national panic.
But this isn’t just about plastic plates and BPA bans. It’s about how environmental messaging works and why it so often outperforms traditional marketing. I discuss how fear, simplicity, and a good story can move products faster than any product demo ever could.
I also examine how the environmental movement picks its stories. It’s not based on urgency or science but on virality, and that’s where the real marketing lessons lie.
In this episode, I cover:
- Why “a spoonful of fear” is more effective than a pile of data
- How microplastic messaging mirrors classic consumer marketing strategies
- The reason people are buying glass Tupperware (and ditching plastic) overnight
- What sea turtles, ozone holes, and red lights teach us about audience psychology
- Why brands should jump on this trend now if their products are already plastic-free
- The simple formula behind viral cause marketing (and how you can use it)
Do you have a question or just need to vent about your marketing frustrations? Send it to [email protected], and I might just answer it in a future episode.
FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.
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