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Beyond Focus Groups: Redefining Marketing Research with Justin Chen

In this episode, Jim DeMicco interviews Justin Chen, co-founder of PickFu, a DIY consumer research platform that’s an easy and inexpensive alternative to traditional marketing research focus groups. During the episode, Jim promises to run a PickFu to help choose his YouTube thumbnails (26:46), and the one you are seeing was selected based on that poll (link below).

At the beginning of the conversation (00:54), they discuss the benefits and challenges of remote work, the return to office culture, and the importance of trust and communication in remote teams. They both agree that remote work offers benefits such as increased productivity, work-life balance, and the ability to hire talent from anywhere.

The conversation returns to PickFu and how it can help improve your marketing at 14:09. Justin shares the company’s origin story and highlights the value of small iterations and early testing in product development. They also explore the power of data-driven decision-making and how a PickFu focus group can be used for iterative design and testing.

Jim and Justin discuss the importance of understanding customer choices and feedback. They emphasize the value of negative feedback in shaping product and marketing decisions. They also highlight the need to find and lean into your niche market. The conversation explores the significance of effectively communicating product information and the benefits of iterating based on real-world feedback.

So, get out there and PickFu something! Visit https://www.pickfu.com/#_r_fbym and enter promo code FBYM for 50% off your first PickFu (affiliate link).

Where You Can Find Justin Chen:

Links Mentioned In This Episode:

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Watch This Episode On YouTube: https://youtu.be/X69V50_gzqM