Bitly just made a huge change to its free plan, which could spell the end of Bitly as the go-to link shortener. If you’re using Bitly’s free service, your links will now show a preview page with ads before sending users to their final destination.
In this episode, I break down:
- What’s happening with Bitly’s new terms of service
- Why this shift is a major business model change for them
- How this impacts marketers, businesses, and casual users
- The risks of third-party link shorteners – and why I stopped using them
- A free alternative that puts you back in control
- Why do some freemium models (like Mailchimp) succeed while others fail
If you rely on Bitly for tracking links, running ads, or just making URLs shorter, this episode is worth a listen.
LINKS:
- Web Designer Depot’s Article – Goodbye Bitly… New Preview Page is a Major Step Back
- WordPress Redirection plugin by John Godley
FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.
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