OpenAI vs. Chrome: The Rise of AI Browsers

OpenAI is launching a new browser, and it’s not just another app. It’s a full-on power play for Google’s empire.

In this episode, I break down why OpenAI’s rumored AI-powered browser is such a big deal and what it means for marketers, creators, and anyone relying on SEO, ads, or Google’s ecosystem to get found.

This isn’t just about a better way to surf the web. It’s about agentic AI, audience capture, and who controls the data that drives your marketing.

In this episode, I cover:

  • What we know about OpenAI’s new browser
  • Why owning the browser could give OpenAI massive marketing leverage
  • What “agentic AI” means for search, ads, and customer behavior
  • How marketers should prepare for SEO and ad targeting in an AI browser world
  • Why this browser could quickly become the new front door to the internet

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Do you have a question or just need to vent about your marketing frustrations? Send it to [email protected], and I might just answer it in a future episode.

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

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