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The One Lie You Should Tell in Marketing to Elevate Your Brand

Using well-crafted lies in marketing can make your brand truly unforgettable.

Learn how to strike the perfect balance between creativity and honesty, ensuring you always deliver on your core promise. Discover the magic of storytelling with the powerful ‘Flip the Script’ method, illustrated by standout examples like the viral Snoop Dogg Solo Stove ad and an April Fools’ campaign I ran for a restaurant client.

Learn the four key elements that make these campaigns so effective: surprise, relief, sharing, and contrast. Plus, I invite you to brainstorm your own ‘Flip the Script’ campaigns to take your brand to the next level.


Let’s Connect on LinkedIn – https://www.linkedin.com/in/jhdemicco/

Watch This Episode On YouTube – https://youtu.be/iSusYpaX27E

Gallop Poll – https://news.gallup.com/poll/608903/ethics-ratings-nearly-professions-down.aspx

Snoop Dogg Solo Stove Episode (YouTube) – https://youtu.be/GHdxoXFzeK8

Snoop Dogg Solo Stove Episode (Podcast) – https://skyeline.com/fbymarketing/snoop-dogg-solo-stove/

More on the Snoop Dogg Ad + Demand Generation (YouTube) – https://youtu.be/5z5zaz5-sv8

More on the Snoop Dogg Ad + Demand Generation (Podcast) – https://skyeline.com/fbymarketing/what-is-demand-generation-marketing/


00:00 – Introduction

00:50 – What Lies Not To Tell

01:39 – Engaging Your Audience Through Storytelling

02:13 – The ‘Flip the Script’ Method

03:05 – The Four Core Reasons Why ‘Flip the Script’ Marketing Works

04:16 – A Real-World April Fools’ Campaign Step-By-Step Example

07:35 – Share Your ‘Flip the Script’ Ideas