In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco dives into TikTok’s dramatic 12-hour shutdown, the political chaos surrounding its U.S. ban, and what this all means for the future of social media in 2025. From President Trump’s surprising role in TikTok’s return to rumors of Elon Musk and MrBeast buying the platform, Jim unpacks the unfolding drama that could mark the beginning of the end for TikTok.
He explores how this moment of upheaval erodes trust among users, particularly younger audiences, and why brands need to rethink their platform choices moving forward. Plus, Jim shares insights on the rise of alternative platforms like Bluesky and what we might expect from a brand-new social media app in the near future.
Will TikTok recover its sheen? What does this mean for brands navigating the fast-changing social media landscape? And how can marketers prepare for a year of rapid transformation?
FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.
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