Why Most Podcasts Fail: And What I Learned After 50 Episodes

Most podcasts don’t make it past episode three. 90% of the rest quit before episode 20. So, how did Frustrated By Your Marketing? hit episode 50? And what did I learn along the way?

This isn’t a victory lap; it’s a breakdown of what it takes to create consistent content, why YouTube nearly killed the show, and how podcasting became my personal testing lab for marketing experiments, AI tools, and new platforms.

In this episode, I cover:

  • Why 99% of podcasts fail – and how to avoid the same fate
  • The mindset shift that helped me push through the dip
  • What I learned the hard way about YouTube, Google Ads, and Spotify Ads
  • Why content creators need a single platform to call home
  • How podcasting helped me level up in AI, networking, and strategy
  • Why having a pet project might be the best move for your marketing career

This episode is for anyone who feels burnt out, stuck, or unsure whether their content is working. I’ve put in 500 hours on this show, and I’m just getting started. If you’re building something that feels hard, that’s not failure. It’s just the middle of the story.

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

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