In this episode of the Frustrated By Your Marketing? Podcast host Jim DeMicco explores what really happens when a video goes viral. Will your business instantly be flooded with sales? Not necessarily.
Jim breaks down the three types of viral content—and why only one leads to actual revenue. Using a recent restaurant client’s unexpected viral moment as a case study, he unpacks:
- Why most viral videos don’t translate to more sales?
- The key differences between meme-based virality and product-driven virality.
- How to capitalize on viral moments to build long-term brand equity.
- Practical strategies to turn short-term buzz into sustained business growth.
Going viral is exciting, but it’s what you do next that really matters. Listen in to learn how to make the most of your moment in the spotlight.
FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.
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