Kenya's Creative Skills
Kenya's Role at SkyeLine
Kenya is the go-to at SkyeLine Studio and manages the accounts for many of our clients. She ensures that all of their questions get answered and that they are happy with the materials our team creates.
Besides bringing in new clients for Skyeline, which seems to make her light up and talk just a tad bit louder, she coordinates the marketing for our clients and has a hand in creating and distributing their brand message though all types of media. She uses a creative, yet simplistic approach to target a broad audience and specializes in writing taglines, social posts, website copy, press releases, bios and more. Kenya also handles media relations to gain exposure for events or newsworthy items, and when needed, she makes basic website updates.
For over 15 years, her enthusiasm for marketing companies and helping them to grow hasn’t slowed down and still brings her joy. We think she really likes a good rags-to-riches story, but then again, doesn’t everybody?
Kenya thrives when telling a client’s story and digs to the core to find out what makes a person and their company tick. She’s learned that their passion is what authentically draws in success and she knows it’s a great stepping stone to help develop or even expand an existing brand.
She has become an integral part of our team, and she is more than happy to help yours. We do share at Skyeline, but we think we’ll keep her.
Before SkyeLine Studio
When Kenya was in college one of her marketing professors shared the story of the Smartfood® Company and how that black shiny bag actually made the brand and put them on the map. She knew at that moment she wanted to be a part of something like that. To take an idea, turn it into a product or service and then out to market is what inspired her then, and still today.
Marketing and Communications have been a part of Kenya’s daily routine since college. She has worked closely with many types of entrepreneurs and learned very early on the meaning of wearing different hats. This helped her to develop a broad skill set, and practice effective communication and time management.
Kenya has worked with a variety of products and helped to launch new brands, create and develop brand strategies, and even had a hand in designing purses and manufacturing them overseas. She has gotten her past clients on national shopping channels like HSN and ShopNBC (now Evine) and even scored an interview with O Magazine. She worked for Hartford Magazine to help market and run their national events like LEGO KidsFest and also did the same for another company, Supermodel.com.
Outside of the 9-5
Kenya grew up in Colchester CT and went to a high school that at that time had just two floors and two hallways. She recently learned it was torn down, but those small hometown memories will never leave her. She lives on the other side of the river now, but still has friends from 5th grade and attributes it to being a Cancer – it’s really hard for them to let go.
Her career has taken her to many parts of the country, and even though she enjoys new places and people, her heart is always with her friends, family and loved ones. Don’t get her wrong though, she’s still a feisty Italian girl, with a little bit of Irish. You can draw your own conclusion there.
She loves movies, good food and good music and anything in nature – like hiking, kayaking, boating and still rollerblades in the very first pair she ever bought. The brand is actually Rollerblade, and even though that dates her, she will never give up that braking system – now that’s brand loyalty.