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Grading Our 2023 Marketing Predictions

In this episode, Jim and Madison review their marketing predictions for 2023 and grade themselves on their accuracy. The predictions cover various topics such as ChatGPT AI integrations in marketing software, more behind-the-scenes content from businesses, YouTube Shorts, the expansion of business loyalty programs, the impact of stock photos on website traffic, media companies targeting big live events, and the rise of paid social media and Web 3.0.

Key Moments From This Episode:

  • 01:15 – Prediction 1 (Jim | Grade A+): We’ll see ChatGPT / AI integrations in all marketing software by the end of the year.
  • 05:17 – Prediction 2 (Madison | Grade B-): We’ll see more behind-the-scenes content from businesses, including videos and photos, focusing on authentic communication.
  • 09:53 – Prediction 3 (Jim | Grade B-): Google will finally get its social network with YouTube Shorts.
  • 14:10 – Prediction 4 (Madison | Grade B+): There will be an expansion of business loyalty programs across more industries.
  • 18:44 – Prediction 6 (Jim | Grade D): Media companies will increasingly target big live events as our digital world becomes more curated and fragmented, and marketing will play a crucial role in the success of these events.
  • 23:41 – Prediction 5 (Madison | Grade C): Stock photos on websites will start majorly impacting website traffic.
  • 27:00 – Prediction 7 (Jim | Grade B): Paid social media is coming, and it will evolve with Web 3.0 to give more control to the user.

Links Mentioned In This Episode:

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Watch This Episode On YouTube: https://youtu.be/MJxhNnJT6ag