In this episode, Jim and Madison discuss and make predictions about the success of two recently growing social media platforms – Lemon8 and Clapper.
Lemon8 was created by Heliophilia Pte. Ltd. but is owned by ByteDance, the same parent company as TikTok. The platform aims to connect people who share common interests, passions, and hobbies through a platform similar to Instagram and Pinterest. Topics include Fashion, Beauty, Food, Wellness, Travel & Home.
Clapper is a video-sharing platform that offers a range of features similar to those found on TikTok but also has some unique features. The U.S.-based company prioritizes privacy and security and is poised to take market share if TikTok is banned in the U.S. Clapper also claims to use an ‘equal opportunity’ algorithm to showcase ordinary, real, and diverse communities of people.
They also discuss how Lemon8 attracts more influencers and women, while Clapper encourages the creation of unique and original videos by everyone.
Jim discusses the history of many failed social media platforms and the broader implications for these new social media apps. Madison talks about the goals of both platforms and how they originally wanted to help creators.
Unsolicited Marketing Feedback: Jim and Madison discuss how HBO Max is rebranding to Max. They look at the logo redesign as well as their predictions for how successful the rebranding will be.
Links:
- Lemon8 – https://www.lemon8-app.com
- Clapper – https://clapperapp.com
- HBO – https://www.max.com
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Watch This Episode On YouTube: https://youtu.be/hKly1WkgJVY